I help growth-stage B2B SaaS teams set GTM foundations and turn them into pipeline. I work side-by-side with Marketing, Product, and Sales.
Ways we can work together
Think of these as starting points — we’ll shape the scope to your goals and mix them as needed.
- Diagnostic (1 week) — quick interviews (customers if available) and a light audit to surface strengths, gaps, and quick wins. The natural place to start.
- Sprints (2–4 weeks) — pick one area: Positioning, GTM Strategy, or Go-to-Market Launch. Ship tangible outputs fast.
- Fractional (monthly) — embedded, part-time PMM to keep momentum without a full-time hire. Fully flexible scope.
Not sure which? We’ll decide together after a short discovery call.
Diagnostic
Quick assessment, clear direction
When to choose this You want a quick assessment before committing to a sprint, you’re unsure if the issue is message/market/channel, and you’d like to identify quick wins while we scope the next move.
Outputs
- 6–10 short interviews — Sales, Product, CS, Marketing, and customers if available — plus a light audit (site, decks, funnel, recent campaigns)
- Readout of strengths, gaps, and immediate quick wins
- Recommendation + right-sized scope for a Positioning, GTM Strategy, or Launch sprint
- Option to roll the Diagnostic into a sprint
Result Confidence on what to do next (and why), plus a handful of fixes you can action immediately.
Positioning & Messaging Sprint
When to choose this
Prospects don’t “get it” on the first pass, the sales story varies by person, and you want a simple narrative your site and deck can actually use.
Outputs
- Positioning canvas + narrative
- Value pillars + proof points
- Messaging guide (web, deck, sales talk track)
- Voice-of-customer notes (if available)
Result
A 10-second story the whole team shares — faster understanding, more trust, fewer stalled deals.
GTM Strategy Sprint
When to choose this
Activity is high but signal is low; you need a sharper ICP and the 2–3 channels most likely to move pipeline in the next few weeks.
Outputs
- ICP definition & prioritisation
- Channel & campaign plan
- Offers & sequencing
- Metrics dashboard setup
Result
Clear priorities and a focused plan that predictably builds pipeline in weeks — not quarters.
Go-to-Market Launch
When to choose this
A significant release or new motion is coming; story and enablement aren’t fully aligned; you need a distribution plan that goes beyond launch day.
Outputs
- Launch positioning + narrative
- Buyer-specific messaging
- Content + enablement toolkit
- Distribution + comms plan
Result
A launch that lands fast, is impossible to misunderstand, and sustains momentum after day one.
Fractional Product Marketing
When to choose this
You want senior product marketing embedded part-time to keep GTM sharp while priorities change, without taking on permanent headcount.
Outputs
- Part-time PMM embedded in your team
- Strategy + execution mix (positioning, campaigns, sales enablement)
- Fully flexible scope that adapts month-to-month
Result
Senior PMM impact without the overhead — consistent momentum, sharper GTM, and support that dials up or down as needed.
Working together
Simple, flexible ways to get started.
Every company’s needs are different — but the path usually follows a pattern. We start small, prove impact fast, and scale if it makes sense.
Options:
- Diagnostic (1 week) — quick interviews + audit → clear readout of strengths, gaps, and quick wins.
- Sprint (2–4 weeks) — pick one area (Positioning , GTM , or Launch ) and ship usable outputs fast.
- Fractional (monthly) — ongoing embedded support to keep GTM sharp and aligned as priorities evolve.