I’ve worked with growth-stage SaaS companies and global enterprises to deliver GTM results that scale.
Typical work: Positioning & Messaging · GTM Strategy · GTM Launch
Selected clients
Case studies
Early-stage startup foundations Positioning & Messaging
Problem: A strong early product but zero marketing muscle. Everything ran through the founder.
Action: Built the basics: positioning, messaging, website, and first campaigns.
Result: At last, consistent inbound demand — and the CEO had time to scale the business.
Vertical GTM for B2B SaaS platform GTM Strategy
Problem: Too many broad leads meant Sales wasted time on poor fits.
Action: Rebuilt GTM around vertical ICPs. Tightened positioning, ran targeted campaigns, and gave Sales tailored plays.
Result: +60% lead volume, +75% lead quality, and CAC cut in half.
Global enterprise content strategy GTM Strategy
Problem: Event-driven marketing wasn’t converting to pipeline.
Action: Redesigned content for attendees, launched hands-on programme, and engaged trainers and partners.
Result: Influenced 50% of SAP’s pipeline. Attendee satisfaction up from 70% to 90%.
Marketplace launch with Sales GTM Launch
Problem: The product was solid, but the market didn’t know why it mattered.
Action: Built a simple story by segment, rolled out ABM campaigns, and ran joint Sales/Marketing plays.
Result: 4× more sales-accepted leads and CPL 90% down in the first year.
Testimonials
“Giles helped Krescendo launch its flagship product, LiveDataset. A true end-to-end asset.” — CEO, LiveDataset / Krescendo
“Giles was incredibly impactful and constantly strives to improve any program with innovative approaches — a real asset to any marketing organization.” — Senior Director, SAP
“Giles is one of those guys who has the rare talent to just ‘get’ businesses. I would highly recommend you engage Giles’s skills, he will definitely deliver you results!” — CEO, MEDDICC
“Giles helped greatly with our messaging and I would recommend Giles to everyone that has to translate a complex technical capability into a clear value proposition.” — Co-founder, NewFrontiers