I’m Giles Farrow. I’ve spent my career helping SaaS companies find their story and win more customers. What I love most is seeing a team try a sharper pitch and say: “Yes — that’s us.”
I’ve worked with startups, scale-ups, and global software firms, running positioning sprints, GTM strategies, and launches that delivered tangible outcomes.
Why hire me
- I listen first, then cut through to what matters.
- I work side-by-side with Product, Sales, and Marketing.
- I focus on tools and campaigns that get used, not slides that get shelved.
Highlights
- 20+ years in B2B software, from startup scrappiness to enterprise scale.
- Designed and executed GTM plays that drove measurable growth.
- Improved lead quality by 75% and cut acquisition costs in half.
- Trusted by dozens of SaaS companies to build GTM foundations and sharpen positioning.
I enjoy helping teams find their voice and see traction quickly. If you’re looking for practical support without the agency fluff, let’s talk.