B2B SaaS Product Marketing that sharpens GTM and grows pipeline.
I’m Giles Farrow—20+ years in B2B Product Marketing. I blend strategy and execution to give you a 10-second story, focused GTM (go-to-market), and launches that deliver results.
Diagnostic
When: Not sure what’s off — message, market, or channel.
Result: Clear next steps in one week.
Positioning & Messaging
When: Prospects don’t “get it”; sales stories vary.
Result: A 10-second story the whole team shares.
GTM Strategy
When: Activity everywhere, signal nowhere.
Result: 2–3 focused plays that move pipeline.
GTM Launch
When: Significant release in 2–8 weeks.
Result: A launch that lands and sustains momentum.
Most teams start with a 1-week Diagnostic, then pick a sprint.
Proven impact
Results
- +60% lead volume & +75% lead quality from vertical GTM.
- 4× sales-accepted leads & CPL 90% down in one year (CPL = cost per lead).
- 50% of global SAP pipeline influenced by in-person events.
Clients include
What Clients say about Giles
“is highly recommended” · “helped greatly with our messaging” ·“was incredibly impactful” · “is a true end-to-end asset”
How to start
Typical path:
- Discovery call (30–60 mins) — check fit and scope
- Diagnostic (1 week) — interviews + light audit → clear plan
- Sprint (2–4 weeks) — Positioning, GTM Strategy, or GTM Launch.